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We are Tamara, Germano, Filippo, Nicole and Timothy, a family passionate about sports. Everyone has practiced one: football, basketball, skating, gymnastics, volleyball, etc., but only American Football has ignited a passion in usInfinity.

We decided to start the adventure "Infinity Sports" in the fall of 2017, after having struggled to find an American Football equipment store within 50 km we asked ourselves a question "why don't we try it?"_cc781905-5cde-3194 -bb3b-136bad5cf58d_

So partly as a joke and partly out of passion we gave life to "Infinity Sports"!

At the beginning we also struggled to find the right name for the online sports equipment store, after so many proposals made and rejected, we decided on INFINITY .... precisely because the passion for sport for us is infinite, only after by chance we discovered a nice coincidence that by an even more meaningful sense to our family.

The word INFINITY is made up of four syllables, three of which are the initials of Filippo, Nicole and Timothy - IN_cc781905-5cde-3194-bb3b-136d_5cc7 89_bad5cf5 -NITY 5cde-3194-bb3b-136bad5cf58d_

And we are even more proud of it because sport and family is the right combination to create PASSION in what you do.

Initially the shop was only online and to make ourselves known we went around the various playgrounds with our stand: gazebos, tables, boxes and a lot of passion!

Many teams have welcomed us with affection and esteem. Thanks also to their collaboration we have moved forward and grown.

In 2019 we opened a small off-line space in the Ceramix exhibition, the family's main business, to meet the need of many players to have a fixed point of sale where they can try on and then order American Football equipment.

The small space has also been set up with sportswear for the NBA, NFL and MLB, caps and t-shirts from the most famous American teams.

Infinity in 2020 officially became a Ceramix Brand, registered trademark which is launching its personalized clothing line with internal graphic studio.

The customizations are both for a single t-shirt or sweatshirt, and for larger quantities for teams, companies, work uniforms.

For us, having style means not being noticed, but being remembered! (cited by GA)


Our booth in the beginning and our booth now

We must admit that at the beginning we were a bit ramshackle, but slowly we organized ourselves and became much more professional!

Thus we began to tour Italy with our "walking shop": from Mariano Comense, a town in the Province of Como, we arrived in Turin, Trieste, Bergamo, Verona, Florence, Rome, Perugia, Pesaro and even Palermo!

In the summer of 2018 we had the honor of participating with our stand at the "Gridiron Experience Camp", which introduced us to the mythicalMarshawn Lynch, and to "American Bowl Camp" of Trieste with many former NFL champions! 

marshawn linch.jpg

With the start of the 2018/2019 season, our stands also restarted, and in November 2018, just one year after the birth of Infinity, we becameexclusive resellers of Xenith for Italy! A very important goal for us! 

But that wasn't enough for us, and in April 2019 we opened our physical store, with NewEra clothing and sports equipment, in Mariano Comense.

In the meantime, Germano has passed the Football referee exam and has become a full-fledged referee! We have a zebra in the family!

In the summer we participated again in the Turin and Trieste camps, and in addition to the "Beast Mode Camp" in Imola and in all three camp we provided the official jerseys for the players.

Furthermore, thanks to the partnership with Xenith, we have also exhibited our stand during the matches of the CEFL, the European American Football tournament, one at the Vigorelli in Milan in the match between the Seamen and Swarco Raiders, while the other at the Europa Stadium in Bolzano, between the Giants and the Moscow Spartans. On both occasions we presented an award, a chrome Xenith helmet, to the MVP of the match. In Milan we had the honor of delivering it to the AustrianSandro Platzgummer, who became a NewYork Giants player this year!


In September 2019 Infinity also became Infinity Print. In addition to selling football equipment, we now also print on cotton clothing and accessories through digital printing. To visit the Infinity Print websiteclick here.

The 2019/2020 season was expected to be full of stands and projects, but the dear Covid-19 forced us into the house. But we at Infinity didn't stop, and we kept working to help the players of this amazing sport!

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